Bos Events

Network, Learn & Grow a Business

Brand Building: How to Clarify your Message so People Listen

May 17, 2019 @ 11:00 am – 1:00 pm
Silicon Valley SCORE
234 E. Gish Road
Suite 100 San Jose
CA 95112
Silicon Valley SCORE

Wondering why your marketing doesn’t work? THIS could be why. Big brands know the secret to a compelling message. They have a process that gets them clear on how they communicate what they do. But small business owners usually skip this process and end up confusing customers with marketing that’s all over the place. So what is this process? How can you clarify your message so customers listen?

Key Takeaways:

● Learn the three communication mistakes business owners make and how to avoid them

● Learn the messaging process the big brands use

● Learn the one-liner formula—the foundation for all your marketing

About the Instructor

Rebecca Williams


Brand Storyteller & Experience Producer

• Creative Strategist
• Communications Expert
• Detail-Oriented, Big-Picture, Get-It-Done Producer

Over 20 years’ experience helping organizations create community through storytelling, facilitation, and experiences designed to connect people. Employing diverse creative perspective and production expertise based in my background in theater, fine arts, public speaking, teaching, writing, and performance. Special interest in creating multi-sensory experiences that move audiences in service of a joyful, creative, and more empathic world.