Bos Events

Network, Learn & Grow a Business

How to Advertise on the Internet

July 30, 2019 @ 6:00 pm – 9:00 pm
Silicon Valley SCORE
234 E. Gish Road
Suite 100San Jose
CA 95112
Silicon Valley SCORE

Learn How To Advertise on the Web

In this class we will cover how advertising works on the Internet, why it should be considered for every small or large business, and how to make the most of it. Learn how Google Ads works, along with Facebook, Instagram, LinkedIn ads and more.

Key Topics:

  • Deciding on your best outlets
  • Determining a budget estimate or range
  • Campaigns
  • Targeting options
  • Keyword development
  • Calls to action
  • Developing ads
  • Landing Pages
  • Measuring activity and conversions
  • Test for success

Learning Outcomes:

You will come out of this class with a working understanding of key factors and decision points to get the most out of your online advertising budget.