Marketing on the Internet
May 25, 2018
Beat Competition and Grow Your Business
This class covers key topics for creating and marketing a professional business website for visitors and search engines. The class reviews best practices for ecommerce and secure websites, social media marketing options, search engine optimization, pay per click advertising, affiliate marketing and optimal web marketing strategies based on performance testing, analytics and determining return on investment (ROI). Discussion will center on actual website examples for small businesses. The class will analyze common mistakes made on the web, and reveal best practices for marketing on the internet. Reviewed will be, Ideas for generating business for eCommerce sites and the challenges they face in gaining visitors and sales.
Note: This course is not a technical course on how to design or program websites, but a course that teaches you what a good website should look like and how to effectively market your busine
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