Bos Events

Network, Learn & Grow a Business

Marketing to Millennials (and everybody else too)

May 21, 2019 @ 6:00 pm – 8:30 pm
Silicon Valley SCORE
234 E. Gish Road
Suite 100 San Jose
CA 95112
Silicon Valley SCORE

Strategies to attract customers and prepare them to buy

This class helps people understand the basics of marketing and how to adapt to the new realities
of millennials and modern media. It describes what marketing is and what it is supposed to do. It
shows how marketing provides the strategic basis for successful sales. It explains how to make
potential customers aware of your business and how to make them clients. The class emphasizes
the need to find out what is important to the customer so that the product or service can be presented to maximize perceived value and satisfy customer needs.

Key Topics:

  • Market Research:   Understanding the market, Competition, Customers, Segmentation
  • Strategic Planning: What’s the best strategy to attack your market? How to implement?
  • Product Marketing:  Selling tools, Pricing, Literature, Forecasting
  • Communications:   Messaging, Advertising, Public Relations, Build Awareness