In this class you will learn the basics of search engine optimization (SEO). You will learn about the number of factors that contribute to a webpage’s success for getting listed on page one of Google. We’ll dissect actual successful websites to see how they are able to achieve success and compare to sites that are not so successful. We’ll also help you set your expectations so you can balance your SEO efforts with other possible options for marketing on the web.
Note: This class is intended for the more advanced business owner who currently has an active website or has one in development. No programming knowledge is required.
Find out how to:
Determine best keywords for your business
Identify the important factors on your website for SEO
Understand the roles and importance of the top factors
Learn how to submit for incoming links
Create content that works for you
Measure your results, including Google Analytics, Google Webmasters and more
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