Simple Steps for Starting Your Business: Marketing Plan (Santa Clara)
June 10, 2019
So, you have an idea for a business. Now what? We can help you decide whether and how to proceed. This series of workshops is presented at no charge in conjunction with Santa Clara Library Due to limited space, you will need to register for each session you plan to attend. Follow the link above to the Santa Clara Library to register.
Designed by successful entrepreneurs who’ve been in your busy shoes, this mentor-supported program gives you the structure and support you need to set your sights on the future. Choose as many sessions as you need, though we suggest you attend all 4 sessions to get the most out of this program.
Work with a SCORE Certified Mentor to develop a customized growth plan.
Oct 3, Session 1: Startup Basics and Business Concept.
Oct.10, Session 2: Marketing Plan. The second workshop provides clients with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategy.
Oct 17, Session 3: Financial Projections.
Oct. 24, Session 4: Funding Sources.
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