Bos Events

Network, Learn & Grow a Business

Social Media Marketing for the Small Business

January 30, 2019 @ 10:00 am – 12:00 am
Silicon Valley SCORE
234 E. Gish Road
Suite 100 San Jose
CA 95112
Silicon Valley SCORE

Use Social Media to Grow Your Business

If you’re interested in learning how you can turn social media sites like Facebook, LinkedIn and Twitter into powerful business tools, this introductory class will review strategies and the best practices to get the most out of your social media activities. You will learn what social media marketing really is and why it’s important, how to work with network tools, and find out what businesses are doing to drive sales and engagement. You will leave this class with real-world insights and knowledge which you can put to work immediately, to help your business succeed. Social media marketing is a constantly evolving subject so to help you stay on top of these changes there will be a bonus topic at the end of each class.

Key Topics:

  • What is social media marketing is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your business
  • Creating engaging content for social marketing campaigns
  • Balancing social media marketing with email marketing and your other marketing efforts

Learning Outcomes:

  • Lean what the various social media sites can do for your business and how they interact with each other
  • Learn how to incorporate social media into your business life without losing productivity
  • Know how other businesses are using these low cost tools to gain visibility, develop relationships and drive sales engagement