Jan
23
Mon
Nonprofit Seminar: Mastering Special Fundraising Events @ Silicon Valley SCORE
Jan 23 @ 9:00 am – 12:00 pm
 

Learn the secrets to maximizing the return on your investment with Strategic Benefit Events. Learn tips with proven results and techniques that will have your board saying, “We’ll never do it the old way again!” You will learn to connect people with purpose and cultivate a new following. This will boost your fundraising ability for your organization

Key Topics 
  • Fill your event with new donors
  • Maximize the return on events
  • Replace the Silent Auction entirely with easier more lucrative hidden gold mines
  • Find fabulous and free LIVE auction items at your finger tips
  • Send donors around the world on exotic trips
  • Have a record breaking LIVE auction
Taxes and the small Business @ Silicon Valley SCORE
Jan 23 @ 5:00 pm – 8:00 pm

Income Tax Basics for the Small Business

As a small business owner knowing the basics of taxes will help save you money and potentially keep you out of trouble. In this class we will discuss business entities and the different forms for each. We will talk about what is deductible and what is not and where to you use them. How profits and distributions effect your tax bill and many other important subjects that you should know as a business owner.

Key Topics:

  • Choice of business entity
  • The 1st years tax elections and their effect
  • How to deduct assets
  • Deducting your auto
  • The returns that you will need to file
  • The areas that the IRS focus on, should be audited
  • Tax planning techniques
Jan
24
Tue
Be a Part Time Business Owner and Keep Your Job – Purchase a Franchise @ Silicon Valley SCORE
Jan 24 @ 10:00 am – 12:00 pm

Key Topics:

  • Business Ownership Options
  • Differences Between Starting Your Own Business and a Franchise
  • Franchise Myths and Misconceptions
  • Home-based and Location Based business Models
  • The Spectrum of Franchising and Small Business Ownership
Marketing on the Internet @ Silicon Valley SCORE
Jan 24 @ 6:00 pm – 9:00 pm

Key Topics:

  • Search Engines, Traffic and Keywords
  • Steps to SEO Success
  • Internet Marketing – Blogging, Articles, PR, YouTube
  • Managing Your Online Reputation
  • SEO and SMO Work Together
  • How to use Advertising like Pay Per Click
  • Maximizing Return on Web Investment
Jan
26
Thu
Funding to Start and Grow Your Business @ Silicon Valley SCORE
Jan 26 @ 10:30 am – 12:30 pm

Low Introductory Pricing for this New Class: $25 (regularly $45) in order to get your feedback and suggestions.

You need money to start and grow your business. Choose the right option for your particular business situation.

Key Topics:

  • Funding sources for startups vs existing businesses
  • Bootstrapping
  • Micro-lending
  • Crowd funding
  • Securing bank loans
  • Other sources
  • Advantages and disadvantages of various sources
Jan
28
Sat
Master the Sales Process to Increase Sales @ Silicon Valley SCORE
Jan 28 @ 9:30 am – 12:00 pm

This class teaches sales skills for those who are going to sell the product or service for your company. It is a good basic overview of the selling process for all small businesses and the principles are universal. Any owner/ manager in a small business should take this course, to both sell the product or service and direct others who are hired to do so. It emphasizes the need to understand what is important to the customer so that the product or service is presented to satisfy customer needs and to maximize the perceived value.

Key Topics:

  • Qualities of an effective sales person
  • Lead generation
  • Sales process
  • Sales channels
  • Managing a salesforce
Jan
31
Tue
Grow Your Business with Email and Social Media @ Silicon Valley SCORE
Jan 31 @ 12:00 pm – 2:00 pm

Simple marketing strategy for small business & nonprofits

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

Key Topics:

  • Small business marketing today
  • Setting your goals
  • Choosing the right message
  • Measuring success 
  • How to get started
Feb
1
Wed
Keeping Track of Your Numbers @ Silicon Valley Score
Feb 1 @ 5:00 pm – 8:00 pm

Accounting and finance basics for small businesses.

Understanding accounting for small businesses is one of the keys to growth and success of your business, and our regular seminars can provide you with the accounting knowledge you need. You don’t have to be an accountant to keep the financial records of your business, but you do have to understand the principles of accounting and how to use those numbers to help your business grow and prosper. Keeping current and accurate financial records will help make “tax time” a little less anxiety producing. This class will help you understand those accounting “buzz words” that accountants use to talk about your business health. Learn how to easily create an income (profit and loss) statement, a balance sheet, and a cash flow forecast. Learn to understand what all of the financial records mean. This business seminar will also show you how to maintain tax records as simply as possible ever with changing tax regulations. You will learn how to help make business decisions directly from your financial numbers.

Key Topics:

  • Basic Financial Terms
  • Basic Financial Records
  • Cash Flow Budgeting
  • Ways to Control Cash
  • Why Keep Records
  • Setting Up Your Records
Feb
6
Mon
Buying or Selling a Small Business @ Silicon Valley SCORE
Feb 6 @ 9:30 am – 12:30 pm

Buying or Selling a Small Business 

Learn how to buy the right business cheap….or sell it high!

This is a class for anyone who wants to buy or sell a business and doesn’t know where to start. Two highly experienced business brokers teach this class and they really know their stuff. Anyone who wants to know about evaluating a business’s value or wants to know how to be sure they are buying value should take this class. The course will cover valuation, what kinds of records you need to review and the legal overview of a business transaction.

Should you go to this class?

  • Are you considering buying a new business or thinking about selling your current business?
  • Are you afraid you will pay too much for buying a business?
  • Are you concerned about getting a fair price when selling your existing business?
Feb
9
Thu
Raising Money — An Angel Investor’s View @ Silicon Valley SCORE
Feb 9 @ 10:00 am – 12:00 pm

Learn about raising funds from a seasoned angel investor.

This small business seminar is designed for startups as well as those already in business that are seeking to raise funds.

How do you pitch your ideas, determine valuation, prepare due diligence and negotiate terms?

This is a unique opportunity to hear from an angel investor and learn what goes on behind the scenes.

Key Topics:

  • How to find and select angel investors
  • What do angels look for?
  • What prompts them to fund a business?
  • The due diligence process
  • Attendees will be provided with a generic pitch, valuation methods and term sheets.
Feb
15
Wed
Social Media Marketing for the Small Business @ Silicon Valley Score
Feb 15 @ 10:00 am – 12:00 pm

Social Media Marketing for the Small Business 

Use Social Media to Grow Your Business

If you’re interested in learning how you can turn social media sites like Facebook, LinkedIn and Twitter into powerful business tools, this introductory class will review strategies and the best practices to get the most out of your social media activities. You will learn what social media marketing really is and why it’s important, how to work with network tools, and find out what businesses are doing to drive sales and engagement. You will leave this class with real-world insights and knowledge which you can put to work immediately, to help your business succeed. Social media marketing is a constantly evolving subject so to help you stay on top of these changes there will be a bonus topic at the end of each class.

Key Topics:

  • What is social media marketing is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your business
  • Creating engaging content for social marketing campaigns
  • Balancing social media marketing with email marketing and your other marketing efforts
Social Media Marketing for the Small Business @ Silicon Valley SCORE
Feb 15 @ 10:00 am – 12:00 pm

Social Media Marketing for the Small Business 

Use Social Media to Grow Your Business

If you’re interested in learning how you can turn social media sites like Facebook, LinkedIn and Twitter into powerful business tools, this introductory class will review strategies and the best practices to get the most out of your social media activities. You will learn what social media marketing really is and why it’s important, how to work with network tools, and find out what businesses are doing to drive sales and engagement. You will leave this class with real-world insights and knowledge which you can put to work immediately, to help your business succeed. Social media marketing is a constantly evolving subject so to help you stay on top of these changes there will be a bonus topic at the end of each class.

Key Topics:

  • What is social media marketing is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your business
  • Creating engaging content for social marketing campaigns
  • Balancing social media marketing with email marketing and your other marketing efforts
Feb
16
Thu
Financing Your Small Business – Presented by the SBA @ Silicon Valley SCORE
Feb 16 @ 10:00 am – 12:00 pm

Resources for financing your business

A panel of experts representing SBA, a microlender, an SBA Community Advantage lender, a bank or credit union, and an alternative lender, will discuss financing options, what lenders are looking for, credit requirements, and the importance of a relationship with a financial institution.  Eligibility guidelines and loan application procedures will also be covered. 

Key Topics:

  • Financing options
  • Peer-to-peer and crowdfunding
  • What lenders are looking for
  • Credit requirements
  • Importance of a relationship with a financial institution
  • Q & A
Feb
24
Fri
Be a Successful Consultant @ Silicon Valley Score
Feb 24 @ 8:30 am – 3:00 pm

Start a Successful Consulting Business For Lifestyle and Profit

In this workshop you will learn what it means to be a consultant, why clients need your skills, how to leverage your expertise and what the requirements are to be successful. It is a good primer for people already in the consulting business and an excellent educator for those thinking of becoming a consultant. The class will explain the do’s and don’ts of selling yourself, basic selling skills you need to know, how to develop a professional image and many marketing tactics and strategies. The class goes through the process of identifying potential clients, what needs to be in a proposal, common terms and conditions that should be included and how to negotiate contracts with your clients. Finally the workshop will help you identify costs you need to recover, calculate your base billing rate and equip you with approaches to charge for your services that help maximize your returns.

Key Topics:

  • Being a Consultant – Positives and Negatives
  • Setup – Business Structure, Choice of Entity
  • Getting Clients – Business Development and Marketing
  • Proposals and Contracts – SOW, NDA’s, Important Terms
  • Pricing – Fee Structures and Costs
Mar
8
Wed
Thinking of Starting a Business? @ Silicon Valley SCORE
Mar 8 @ 11:00 am – 1:00 pm

So you want to start a business. Now what should you do?

This class covers the basic decision process for going into business: Do I have an
entrepreneurial nature? What are my options for going into business? Is my business
idea feasible? It is aimed at folks who think they may want to be their own boss or who
have a business idea, but need to determine whether or not it is realistic. The class
presents key attributes and characteristics of successful entrepreneurs and explores
alternatives for starting your own business. Most importantly, the class outlines the
process for assessing the feasibility of your idea.

Key Topics:

  • Common traits and characteristics of entrepreneurs.
  • Advantages and disadvantages of starting a business on your own, buying a franchise or
    buying an existing business.
  • Assessing the feasibility of a business idea or opportunity.
  • The value and purpose of a formal business plan.
Mar
16
Thu
Starting a Business: Write a Business Plan @ Silicon Valley SCORE
Mar 16 @ 11:00 am – 1:00 pm

Commit your business idea to paper. It’s the key to Success!

This class is a follow-on and companion to Thinking of Starting a Business.  It walks you through the basics of putting your business idea on paper. It teaches the basic content of what is required and gives you help in thinking through some of the issues. It is aimed at folks who have a feasible business idea and are now ready to think through all of the details. It is the information that you need to attract people, money, and clients but it needs to be written. It helps you to describe your product or service, your market and your potential clients. Going through the Business Plan process reveals to you the strengths and weaknesses of your idea and how to improve it. It gives you the confidence to sell your idea to others. This process forces you to think through the critical issues in an organized way and sharpen your business skills. The business plan will help you prepare your roadmap for success.

This class teaches you the key elements of a business plan including:

  • How to find important market and competitive data relevant for your business;
  • How to figure out the unique benefits your business has to offer;
  • How to position your business and develop a realistic sales projection.