Bos Events

Network, Learn & Grow a Business

Network, Learn & Grow a Business

How to Advertise on the Internet @ Silicon Valley SCORE

Sep 18 @ 6:00 pm – 9:00 pm

Get website traffic fast, start making money sooner

In this class we will cover how advertising works on the Internet, why it should be considered for every small or large business, and how to make the most of it. Learn how Google AdWords works, along with Bing, Facebook, Instagram, LinkedIn ads and more.

Key Topics:

Find out how to:

Set up campaigns
Determine a budget
Decide on keywords
Determine your best markets
Develop ads
Create a landing page
Test for success

Learning Outcomes:

You will come out of this class with a working understanding of key factors and decision points to get the most out of your online advertising budget.

Tags: Marketing SCORE

Getting Started with Twitter for Your Small Business @ Silicon Valley SCORE

Sep 19 @ 10:00 am – 12:00 pm

Use Twitter to Grow Your Business

Are you asking: can Twitter really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Twitter. In this seminar and workshop, we’ll take a look at Twitter and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Twitter activity is working.

After a short lecture, we will dive into the product and get started using Twitter for your business!

Key Topics:

• Why use social media for your business
• Creating and curating content
• The mechanics of the Twitter App
• What are hashtags and why should I use them?

Learning Outcomes:

• Learn what Twitter can do for your business
• Learn how to properly set up your Twitter account
• Learn how to optimize posts to Twitter
• Learn how to create lists
• Learn what hashtags are and how they will help your business!

Requirements for this class:

Please bring your laptop. While mobile devices will work, the instructor will be demonstrating with a laptop and the mobile experience is different, which you may find confusing for the hands-on segment of the class.
A Twitter account (you don’t need to have it fully set up, just created)
When you register you must send us a link to your existing Twitter business account.
Make sure your device is fully charged and ready to go. Please also bring your charger and an extension cord.

Due to the limited number of participants for this class, walk-in registration at the door is not available.

Tags: Marketing SCORE

Social Media For Your Business Bootcamp @ Dr. Martin Luther King, Jr. Library

Sep 19 @ 7:00 pm – 8:30 pm

Come learn about resources that will help manage your marketing strategy – and how to post automatically when you’re busy. Also learn how to keep your customers engaged and within your brand network.

You will walk out of this series with a better grasp of:

Free resources & tools available to grow your business
Social media integration
How to create and manage content
Coming up with a marketing strategy

Mega Sugianto is a storyteller at heart. Before her director role at AnewAmerica, Mega was a television news reporter. Her challenge: to grab and engage viewer’s attention within seconds. She will share what she’s learned in that fast-paced industry to improve your business’s social media performance.

Free. No registration required but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Marketing SJPL Works

Bạn muốn tự làm chủ ? @ Trung Tâm Văn Hoá Việt Mỹ

Sep 20 @ 11:00 am – 12:30 pm

Hãy tìm hiểu những điều cần thiết để làm chủ doanh nghiệp

Có rất nhiều vấn đề cần quan tâm đến như

Loại hình kinh doanh, Địa điểm kinh doanh,Những thách thức và trở ngại,

Lợi tức thu hoạch, Quyết định khởi sự đúng đắn, …

Kiến Thức là Chìa Khóa của Thành Công

Hãy tham dự lớp học 1 giờ hoàn toàn miễn phí của chúng tôi

Tags: AnewAmerica

Free Legal Consultations @ Call or eMail Registration Contact

Sep 20 @ 4:00 pm – 7:00 pm

Speak confidentially with a pro bono attorney (provided by Nixon Peabody and Intel volunteers) about a variety of topics for your business, including contracts, employment, real estate and more!

Sessions are 30 minutes long and can be provided in-person or via Skype. The time slots will be offered the third Thursday of every month, beginning on August 16.

Discuss topics including:

Contract review (e.g., construction, supplier, contractor…)
Business formation
Construction contracts
Trademarks and branding
Employment questions in CA (e.g., Employee v. Contractor…)
Real estate questions
Terms of use
Tax questions
Litigation
Import/ export (e.g., duties, regulation)
and many more

To register, contact Scarlett Velasquez at svelasquez@rencenter.org or (650) 321-2193.

Tags: Legal renaissance

Your First Steps: Getting Down to Work @ AnewAmerica Women's Business Center

Sep 20 @ 4:00 pm – 5:30 pm

In this course you will understand what it takes to be a small business owner. You will walk away with an understanding on how to:

Create a new business checklist
Understand how and why to hire a first employee

Tags: AnewAmerica Finance

Free Entrepreneurs’ Legal Advising Clinic @ Dr. Martin Luther King, Jr. Library

Sep 20 @ 5:30 pm – 8:00 pm

Wrestling with a thorny legal question, but can’t afford the cost of a high-priced business attorney?

Many entrepreneurs and small business owners say they could have saved considerable time, expense, and headache if only they had consulted an attorney earlier rather than later, especially on legal issues such as the following:

Founders’ Agreements
Entity Choice (Sole Proprietorship, LLC, Corporation, etc.)
Licensing and Other Regulations
Financing
Employment Matters
Independent Contractor versus Employee Classification
Equity Compensation
Restricted Stock & Shareholders’ Agreements
Taxation
Non-Disclosure Agreements
Intellectual Property Protection (Trademarks, Copyrights, Patents, etc.)
Privacy Policies
Website Terms of Use
Commercial Lease Agreements
Customer and Vendor Contracts
Licensing Agreements

At this clinic, you can talk to an experienced business attorney about any of these issues, and more, so you can focus on your business.

Note: The Entrepreneurs’ Legal Advising Clinic is an extension of the Entrepreneurs’ Law Clinic at Santa Clara University School of Law (law.scu.edu/elc). Volunteer attorneys will conduct counseling sessions with entrepreneurs while mentoring law students who conduct intake interviews and research, and participate in the counseling sessions.

Clients will be seen between 5:30 and 8:00 pm by appointment only, and will be asked to furnish in advance information about their business or plans and the nature of the legal issue(s) on which they seek advice.
To receive more information, go to: https://tinyurl.com/ELClinics2018

Free. Registration required, please use link provided to make an appointment.

Parking validation for 4th St. garage will be provided at the program.

Tags: Law SJPL Works

Sell More, Sell More Easily @ Silicon Valley SCORE

Sep 21 @ 9:30 am – 12:30 pm

Sell More, Sell More Easily

Seven Steps to Sales Success

Are You a Business Owner or Sales Professional Who Wants More?

More Prospects?

More Sales?

More Time?

In this workshop you will learn:

Why most prospecting methods are ineffective.
Why traditional sales approaches turn you into an unpaid consultant.
How to use Sandler’s seven step sales process to Sell More, More Easily.

Key Topics:

Why the traditional sales approach is failing so many companies today
The key elements of a repeatable, manageable, measurable, scalable sales process
How to take back control of the selling process, to close more deals, in less time, with higher close rates

Learning Outcomes:

How to implement a selling system that is repeatable, manageable, measurable, and scalable
How to control the selling process, rather than defaulting to the buyer’s purchasing process
How to extract key information, before providing ‘free consulting’ and invaluable information
How to close more deals, in less time, while maintaining higher margins

Tags: Sales SCORE

Design & Marketing Advice @ Dr. Martin Luther King, Jr. Library, Third Floor - SJPL Works

Sep 22 @ 10:00 am – 11:00 am

Design & Marketing Advice

Come get advice and help from an individual with over 25 years of design experience to help brand and shape your business’s image.

Advice ranges from help with logos to branding strategies. Patrons will be seen on a first-come, first-served basis.

Free. No registration required, but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Marketing SJPL Works

Nonprofit Seminar: Planning @ Silicon Valley SCORE

Sep 24 @ 10:00 am – 12:30 pm

Nonprofits are real businesses and their success can be improved by planning. This course discusses the elements for both the Strategic Plan as well as the Business Plan. Strategic planning is clarifying the purpose of an organization, where the organization wants to be in the future and how it is going to get there. The Business Plan details the goals and actions necessary to accomplish the Mission and Vision of the Strategic Plan. Elements and methods to create these plans for 2017 will be discussed. Discussion of the customer model, revenue model and business model will set the stage for implementation of goals through the business plan. These plans are to be used and updated on a continuous basis to guide the nonprofit. This course is intended for all levels of a nonprofit business: start up, initial stage, and well established.

Key Topics:

Strategic Planning for nonprofits; utilization of Mission Vision and Values
Elements of a Strategic Plan
Business Model, Customer Model and Revenue Model
Elements of the Business Plan for Nonprofits

Learning Outcomes

Process for Strategic Plan
Elements of the Business Plan for Nonprofits
3-step process to get started
Examples of good plans will be discussed

Tags: Nonprofit Planning SCORE

Social Media For Your Business Bootcamp @ Dr. Martin Luther King, Jr. Library

Sep 26 @ 7:00 pm – 8:30 pm

Come learn about resources that will help manage your marketing strategy – and how to post automatically when you’re busy. Also learn how to keep your customers engaged and within your brand network.

You will walk out of this series with a better grasp of:

Free resources & tools available to grow your business
Social media integration
How to create and manage content
Coming up with a marketing strategy

Mega Sugianto is a storyteller at heart. Before her director role at AnewAmerica, Mega was a television news reporter. Her challenge: to grab and engage viewer’s attention within seconds. She will share what she’s learned in that fast-paced industry to improve your business’s social media performance.

Free. No registration required but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Marketing SJPL Works

Design & Marketing Advice @ Dr. Martin Luther King, Jr. Library, Third Floor - SJPL Works

Oct 1 @ 10:00 am – 11:00 am

Design & Marketing Advice

Come get advice and help from an individual with over 25 years of design experience to help brand and shape your business’s image.

Advice ranges from help with logos to branding strategies. Patrons will be seen on a first-come, first-served basis.

Free. No registration required, but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Marketing SJPL Works

Trademark Basics: What Every Small Business Should Know Now, Not Later @ Dr. Martin Luther King, Jr. Library

Oct 2 @ 5:45 pm – 7:15 pm

Geared toward business start-ups and new entrepreneurs, this program starts by identifying how trademarks, domain names, and business name registrations all differ. It explains why selecting a strong mark (one that is both federally registrable and legally protectable) is important. It highlights why doing a complete search to avoid a likelihood of confusion is critical and whether an attorney should be used. It establishes what may happen if another trademark owner believes it has stronger rights in a mark and sends a “cease-and-desist” letter.

It also covers application filing issues and how to avoid “scams” of companies not affiliated with the USPTO. It concludes by discussing what happens after registration and the owner’s responsibility to enforce registration rights.

Presented in part with the Silicon Valley USPTO.

Free. No registration required but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Intellectual Property SJPL Works

Road Map to Entrepreneurship: Build, Buy or Franchise? @ Silicon Valley SCORE

Oct 2 @ 6:30 pm – 8:30 pm

Join us as we break down the realities and opportunities in business/franchise ownership.

This workshop is for you if you find yourself asking:

Would I be happy being in business for myself?
Is now the time for me to make a career change?
What are my viable options?
How do I minimize my risk and optimize my chances for success?
What is the realistic cost and time commitment?

Learning Outcomes:

How Small Business Ownership allows you to take control of your future, your earnings and your life.
The different ownership options, giving you flexibility and the lifestyle you want.
How to diversify your investment portfolio through business ownership.
The differences between starting a business from scratch, buying an existing business, and buying a franchise.
The reality of creating an asset for your future through a business.
The financing options available to you (ie. SBA Loans, Credit Lines, Private Equity, 401K Rollovers, etc.).
How to assess the risk involved in business ownership vs. a traditional career path.

Tags: Franchising FranNet SCORE

Small Business Series: Reduce Your Business Taxes @ Dr. Martin Luther King, Jr. Library

Oct 4 @ 6:00 pm – 7:30 pm

Structure your small business taxes correctly to ensure tax time is a little less burdensome. Learn the difference between C/S/LLC Corporation, are you set up correctly?

Presented by David Motekaitis. As a founder of manufacturing company that became a market leader in the Bay Area, David has a deep understanding of the many facets of running a company. Subsequently, he launched a second career that draws on that experience to help other businesses by providing expertise in human resources.

Co-host: EA Accountant/Business Owner

SJPL Works, in collaboration with multiple partners, presents a series of workshops aimed at helping aspiring small business owners get started.

Free. No registration required but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: SJPL Works Taxes

Design & Marketing Advice @ Dr. Martin Luther King, Jr. Library, Third Floor - SJPL Works

Oct 5 @ 10:00 am – 11:00 am

Design & Marketing Advice

Come get advice and help from an individual with over 25 years of design experience to help brand and shape your business’s image.

Advice ranges from help with logos to branding strategies. Patrons will be seen on a first-come, first-served basis.

Free. No registration required, but encouraged.

Parking validation for 4th St. garage will be provided at the program.

Tags: Marketing SJPL Works

Raising Money — An Angel Investor’s View @ Silicon Valley SCORE

Oct 9 @ 10:00 am – 12:00 pm

Learn about raising funds from a seasoned angel investor.

This small business seminar is designed for startups as well as those already in business that are seeking to raise funds.

How do you pitch your ideas, determine valuation, prepare due diligence and negotiate terms?

This is a unique opportunity to hear from an angel investor and learn what goes on behind the scenes.

Key Topics:

How to find and select angel investors
What do angels look for?
What prompts them to fund a business?
The due diligence process
Attendees will be provided with a generic pitch, valuation methods and term sheets.

Learning Outcomes:

Understand what angels look for
Learn if your business is a candidate for angel investors
How to find angel investors
How the process works

Tags: Finance SCORE

Starting a Business: Write a Business Plan @ Silicon Valley SCORE

Oct 10 @ 11:00 am – 1:00 pm

Commit your business idea to paper. It’s the key to Success!

This class is a follow-on and companion to Thinking of Starting a Business. It walks you through the basics of putting your business idea on paper. It teaches the basic content of what is required and gives you help in thinking through some of the issues. It is aimed at folks who have a feasible business idea and are now ready to think through all of the details. It is the information that you need to attract people, money, and clients but it needs to be written. It helps you to describe your product or service, your market and your potential clients. Going through the Business Plan process reveals to you the strengths and weaknesses of your idea and how to improve it. It gives you the confidence to sell your idea to others. This process forces you to think through the critical issues in an organized way and sharpen your business skills. The business plan will help you prepare your roadmap for success.

Note: This class is designed for those who have clearly defined and documented their business model and its feasibility as developed in the class “Thinking of Starting a Business”.

This class teaches you the key elements of a business plan including:

How to find important market and competitive data relevant for your business;
How to figure out the unique benefits your business has to offer;
How to position your business and develop a realistic sales projection.

Learning Outcomes:

You will learn about market share and its importance
You will learn about customer demographics and why they’re key
You’ll learn to describe your business strategies
You’ll learn the importance of describing your business succinctly
You will learn to create a two-year financial plan
How to price your services to make a profit

Tags: Planning SCORE

Legal Clinic for Creative Artists & Inventors @ Dr. Martin Luther King, Jr. Library

Oct 10 @ 5:30 pm – 8:30 pm

Please join California Lawyers for the Arts (CLA) and the San Jose Public Library for a Pro Bono Clinic.California Lawyers for the Arts (CLA) is offering a FREE pro bono clinic where creative artists and independent inventors can quickly meet with an attorney to answer pressing legal questions. The clinic will take place Wednesday, October 10th at the San Jose Public Library. Creative artists and independent inventors are encouraged to act fast as consultation slots are limited and fill-up quickly. All Clinic applicants are financially screened to qualify. If your case is accepted to the clinic, you will be assigned an attorney and a meeting time. Counseling sessions usually last 20-30 minutes long and can take place either in person or by phone. If interested, please apply via CLA’s financial screening application form at the following link: https://www.calawyersforthearts.org/financial-screening-application-form.html. State your legal question(s) in the field indicated, and write that you are interested in the clinic. CLA will notify you if your matter has been accepted into the clinic.

Parking validation for 4th St. garage will be provided at the program.

Free. Registration not required, but completion of financial screening form will be required at least one day before the event: www.calawyersforthearts.org/financial-screening-application-form.html

Pre-Registration Required

Tags: Legal SJPL Works

Hiring and Retaining Effective Team Members @ Silicon Valley SCORE

Oct 11 @ 9:00 am – 12:00 pm

Learn about some of the most important issues related to employee management — and how you can take action today.

A Paychex HR professional will help you understand important HR issues and
present effective strategies for staying current and compliant. Some of the topics that will be covered include executing an effective hiring and recruiting process, progressive discipline and how it can be used to deal with employee performance issues, handling policy violations, and some of the legal issues employers may encounter with respect to terminations. Additional topics will also be discussed.

Which of these employee lifecycle practices could put your business
at risk?
Learn more about:
1. Implementation: Learn how to execute an effective recruiting and hiring process.
2. Progressive Discipline: Learn how to handle employee performance issues and policy violations
3. Legal Matters: Review common legal issues with employee termination
4. Risky Hiring Practices: Identify the costs of poor hiring
5. Federal Laws: Find out which federal laws may impact your hiring practices

Key Learnings:

Positive employee management
Staying compliant when hiring and managing employees
Proper handling of employee performance issues and policy violation.
Providing a safe and happy workplace environment

Tags: Human Resources SCORE

September – October 2018 Sep – Oct 2018

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