Evaluate Your Business Idea @ Silicon Valley SCORE
Jan 9 @ 11:00 am – 1:00 pm

New Workshop: Evaluate Your Business Idea 

Do you want to start a business but not sure if your idea is feasible? Or do you need help gathering your thoughts into a viable business idea?

During this hands-on workshop you will learn the essential steps of developing and evaluating your business idea, including:

  • What are your options for going into business
  • How to turn your business idea into a reality
  • How to conduct preliminary research
  • Use a one-page tool in the workshop to evaluate 8 aspects of your company, including customer, cost, pricing and marketing

Key Topics:

  • Common traits and characteristics of entrepreneurs.
  • Advantages and disadvantages of starting a business on your own, buying a franchise or
    buying an existing business.
  • Assessing the feasibility of your business idea or opportunity.
  • The value and purpose of a formal business plan.

Learning Outcomes:

  • You will be able to compare your personality traits, strengths and weaknesses
    with those common to successful entrepreneurs.
  • You will learn the advantages and disadvantages of starting a business on your
    own versus buying a franchise versus buying an existing business and why it is
    important to consider all three options.
  • You will learn how to assess the feasibility of your business idea or opportunity.
  • You will hear why it is important to prepare a formal business plan if you decide
    to proceed and an overview of what that plan should include.
Road Map to Entrepreneurship: Build, Buy or Franchise? @ Silicon Valley SCORE
Jan 15 @ 10:00 am – 12:00 pm

Join us as we break down the realities and opportunities in business/franchise ownership. 

This workshop is for you if you find yourself asking:

  • Would I be happy being in business for myself? 
  • Is now the time for me to make a career change? 
  • What are my viable options? 
  • How do I minimize my risk and optimize my chances for success?
  • What is the realistic cost and time commitment?

Learning Outcomes:

  • How Small Business Ownership allows you to take control of your future, your earnings and your life.
  • The different ownership options, giving you flexibility and the lifestyle you want.
  • How to diversify your investment portfolio through business ownership.
  • The differences between starting a business from scratch, buying an existing business, and buying a franchise.
  • The reality of creating an asset for your future through a business.
  • The financing options available to you (ie. SBA Loans, Credit Lines, Private Equity, 401K Rollovers, etc.).
  • How to assess the risk involved in business ownership vs. a traditional career path.
Starting a Business: Write a Business Plan @ Silicon Valley SCORE
Jan 16 @ 11:00 am – 1:00 pm

Commit your business idea to paper. It’s the key to Success!

This class is a follow-on and companion to Thinking of Starting a Business.  It walks you through the basics of putting your business idea on paper. It teaches the basic content of what is required and gives you help in thinking through some of the issues. It is aimed at folks who have a feasible business idea and are now ready to think through all of the details. It is the information that you need to attract people, money, and clients but it needs to be written. It helps you to describe your product or service, your market and your potential clients. Going through the Business Plan process reveals to you the strengths and weaknesses of your idea and how to improve it. It gives you the confidence to sell your idea to others. This process forces you to think through the critical issues in an organized way and sharpen your business skills. The business plan will help you prepare your roadmap for success.

Note: This class is designed for those who have clearly defined and documented their business model and its feasibility as developed in the class “Thinking of Starting a Business”.

This class teaches you the key elements of a business plan including:

  • How to find important market and competitive data relevant for your business;
  • How to figure out the unique benefits your business has to offer;
  • How to position your business and develop a realistic sales projection.

Learning Outcomes:

  • You will learn about market share and its importance
  • You will learn about customer demographics and why they’re key
  • You’ll learn to describe your business strategies
  • You’ll learn the importance of describing your business succinctly
  • You will learn to create a two-year financial plan
  • How to price your services to make a profit
Social Media Marketing for the Small Business @ Silicon Valley SCORE
Jan 30 @ 10:00 am – 12:00 am

Use Social Media to Grow Your Business

If you’re interested in learning how you can turn social media sites like Facebook, LinkedIn and Twitter into powerful business tools, this introductory class will review strategies and the best practices to get the most out of your social media activities. You will learn what social media marketing really is and why it’s important, how to work with network tools, and find out what businesses are doing to drive sales and engagement. You will leave this class with real-world insights and knowledge which you can put to work immediately, to help your business succeed. Social media marketing is a constantly evolving subject so to help you stay on top of these changes there will be a bonus topic at the end of each class.

Key Topics:

  • What is social media marketing is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your business
  • Creating engaging content for social marketing campaigns
  • Balancing social media marketing with email marketing and your other marketing efforts

Learning Outcomes:

  • Lean what the various social media sites can do for your business and how they interact with each other
  • Learn how to incorporate social media into your business life without losing productivity
  • Know how other businesses are using these low cost tools to gain visibility, develop relationships and drive sales engagement