May
18
Sat
Design & Marketing Advice @ Dr. Martin Luther King, Jr. Library, Third Floor - SJPL Works
May 18 @ 10:00 am – 11:00 am

Design & Marketing Advice

Come get advice and help from an individual with over 25 years of design experience to help brand and shape your business’s image.

Advice ranges from help with logos to branding strategies. Patrons will be seen on a first-come, first-served basis.

Parking validation for 4th St. garage will be provided at the program.

May
20
Mon
Nonprofit Marketing with Social Media @ Silicon Valley SCORE
May 20 @ 9:30 am – 12:30 pm

Use Social Media to Grow Your Nonprofit

Many small nonprofits are seeking the right strategy to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some important marketing activities and they need to know why those activities are so important. By marrying e-mail to a variety of social media platforms, nonprofits can maximize their efforts. This class will focus on the nonprofit sector.

Key Topics:

  • What is social media marketing is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your nonprofit
  • Creating engaging content for social marketing campaigns
  • Balancing social media marketing with email marketing and your other marketing efforts

Learning Outcomes:

  • Learn what the various social media sites can do for your nonprofit and how they interact with each other
  • Learn how to incorporate social media into your business life without losing productivity
  • Know how other businesses are using these low cost tools to gain visibility, develop relationships and drive sales engagement

What People Are Saying About This Class:

  • “Lots of territory covered, great overview”

  • “Great getting started seminar”

  • “Very helpful information and tips”

May
28
Tue
Marketing on the Internet @ Silicon Valley SCORE
May 28 @ 6:00 pm – 9:00 pm

Beat Competition and Grow Your Business

This class covers key topics for creating and marketing a professional business website for visitors and search engines. The class reviews best practices for ecommerce and secure websites, social media marketing options, search engine optimization, pay per click advertising, affiliate marketing and optimal web marketing strategies based on performance testing, analytics and determining return on investment (ROI). Discussion will center on actual website examples for small businesses. The class will analyze common mistakes made on the web, and reveal best practices for marketing on the internet. Reviewed will be, Ideas for generating business for eCommerce sites and the challenges they face in gaining visitors and sales.

Note: This course is not a technical course on how to design or program websites, but a course that teaches you what a good website should look like and how to effectively market your busine

Jun
19
Wed
Email Marketing: Automate Your Marketing @ Silicon Valley SCORE
Jun 19 @ 10:00 am – 12:00 pm

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business. 

Key Topics:

  • What is an automation campaign?
  • How do you know if you should use Automation?
  • How to use automation the right way
  • Getting started with Automation

Learning Outcomes:

• Learn the difference between automated messages and autoresponder campaigns
• Decide where autoresponders can help you do better marketing communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences

What People Are Saying About This Class:

  • “Lots of territory covered, great overview”

  • “Great getting started seminar”

  • “Very helpful information and tips”